GConnect Wellness Limited ™
Nairobi, Kenya  ·  Est. 2025

Dance
ConnectWhere Movement Becomes Culture

Move. Connect. Celebrate Wellness.

Nairobi's rising dance wellness and lifestyle movement — blending dance, music, community, and culture into live experiences that connect people and shift how a city moves.

1+
Year of Movement
300+
Attendees Per Event
5+
Major Activations
Work With Us
Founder's Note
Aggrey Omambia — Dance Connect
Aggrey Omambia
Founder, GConnect Wellness Limited ™
📞 0703 375 761
✉️ geefitnessempire@gmail.com
📍 Nairobi, Kenya
📱 Dance Connect: 0752 155 351
I did not build Dance Connect because I saw a gap in the market. I built it because I felt something missing in the room — and I knew movement could put it back.

My name is Aggrey Omambia. I am the founder of GConnect and the creator of Dance Connect — a dance wellness and lifestyle movement born in Nairobi in 2025, built on one belief: that dance is not performance. It is medicine. It is community. It is the most human thing we can do together in a room.

What started as an intimate meetup — a circle of people willing to show up, move, and be present — has, in just over a year, become one of Nairobi's most energetic rising wellness communities. From sessions of ten to events of 300+. From neighbourhood spaces to the finish line of the Standard Chartered Nairobi Marathon. From partnership with Smartgyms to the Nairobi City Marathon and a collaboration with Decathlon at the annual Nchi Charity. We have not grown by being louder. We have grown by being real.

Dance Connect is not a fitness class. It is not a dance school. It is a movement in the fullest sense of the word — a gathering of people who believe wellness should feel like joy, not punishment. That community is not built in boardrooms but on dancefloors, at start lines, and in the shared energy of a session that leaves you better than you arrived.

This portfolio exists for anyone who wants to understand what we stand for — and what becomes possible when you build something with genuine intention in this city. If you are a brand, an institution, or a space that wants to come alive — Dance Connect is ready to be the engine in the room.

Aggrey Omambia
Founder, GConnect Wellness Limited ™ · Creator, Dance Connect · Nairobi, Kenya
Who We Are

We are not a brand.
We are a feeling.

01
The Movement
Dance Connect is Nairobi's rising dance wellness community — organic, city-grown, blending dance, fitness, music, and culture into live experiences that create real human connection.
02
The Mission
To make wellness feel like living. To dismantle the idea that fitness is about suffering — and replace it with the truth that movement is celebration, and celebration belongs to everyone.
03
The Community
From young professionals and students to families and corporate teams — Dance Connect draws a cross-section of Nairobi that very few wellness brands can claim. Diverse, loyal, genuinely present.
04
The Vision
To be the engine of live wellness events in Kenya and East Africa. The movement behind the movement. The brand every brand wants next to them when they want to feel real.
What We Stand For

Six pillars.
One heartbeat.

1
🕺
Dance as Wellness
We do not separate health from joy. Dance is one of the most complete forms of exercise and we use it as a tool for whole-person wellbeing — cardiovascular, neurological, emotional.
2
🤝
Community First
We build belonging before we build anything else. Every session is designed so that a first-timer feels as welcome as a regular. The community is not our audience — it is our product.
3
🎵
Culture & Music
Rooted in the sounds of this continent — Afrobeats, Gengetone, Bongo, Amapiano. We do not import a wellness format. We build one that sounds like where we come from.
4
Live Energy
We are a live event brand. The energy of a room full of people choosing to move together cannot be replicated digitally. We specialise in creating and sustaining that energy at scale.
5
🌍
Access & Inclusion
Wellness has too often been a privilege in this city. Dance Connect actively breaks that barrier — through community sessions, accessible pricing, and activations in public spaces.
6
🔥
Consistency
We show up. Month after month, event after event. Our community trusts us because we have never given them a reason not to. In this industry, consistency is the brand.
Our Offerings

What we bring
to every space.

01 — Core
Community Dance Sessions
Our heartbeat — regularly scheduled, high-energy dance wellness sessions open to all. These gatherings built our community from 10 to 300+. We bring the music, instructors, choreography, and culture. The room does the rest.
WeeklyAll LevelsCommunity
02 — Brand Activation
Marathon & Event Activation
We activate at Kenya's biggest sporting events — dance wellness zones, warm-up choreography, crowd engagement that makes events feel alive. Stanchart Marathon, Nairobi City Marathon, Decathlon's Nchi Charity. We know this world.
MarathonsBrand ZonesCrowds
03 — Corporate
Corporate Wellness & Team Building
We deliver workplace wellness and team-building experiences that actually work. We do not run boring seminars. We move your team, break their patterns, and send them back better than they arrived.
Team BuildingWellness DaysBespoke
04 — Flagship
Large-Scale Wellness Events
From 300-person community festivals to stadium-scale activations. Dance Connect is the creative and operational backbone — programming, staging, music, talent, logistics. We are built to be the engine in the room.
ProductionFestivalsStadium Scale
Proven Track Record

Where we have
already been.

Standard Chartered Bank Kenya
Nairobi Marathon Activation
2025 Edition
Dance Connect activated at one of Africa's most prestigious road races — 25,000+ runners, 92 nationalities. We brought the dance wellness zone to tens of thousands of participants and spectators.
25,000+ Runners Reached
Nairobi City Marathon
Dance Wellness Activation
2025 & 2026 Editions
Back-to-back years of activation in partnership with Smartgyms. Two consecutive years of trust and delivery is not coincidence — it is what a brand does when it consistently delivers.
2-Year Partnership
Decathlon Kenya
Annual Nchi Charity
2025 Edition
Dance Connect anchored the wellness experience with the world's largest sports retailer. Being chosen by a global brand in our very first year of operation says everything about what we deliver.
Global Brand Partnership
Smartgyms Kenya
Community Wellness Activations
2023 & 2024
The foundation partnership that built our community delivery model and established our reputation for consistent, quality activation in Nairobi's competitive wellness space.
Foundation Partnership
Dance Connect Community
Monthly Community Events
2025 – Ongoing
From a first session of ten to 300+ in twelve months. No brand budget, no shortcuts. Just people showing up because they believe in what we are building.
300+ Attendees & Growing
Next Chapter
Your Activation Here
2026 & Beyond
National stadium activations, corporate wellness, and Kenya's most ambitious wellness event calendar ahead. The right partner gets in at exactly the right moment.
Partnerships Open
Movement Partners

Built together.
Stronger together.

Dance Connect does not operate alone. We are part of a coalition of Kenya's most credible wellness movement brands — united under a shared mission to make Nairobi and East Africa move. Meet our partners.

FitBeat
Event Partner · Running & Fitness Culture
FitBeat
Healing Africa through movement

Founded by Rhotimmi Odunlami — award-winning fitness coach, content creator and one of Kenya's most recognised wellness voices — FitBeat is Africa's premier movement and run culture brand. In 2025, FitBeat was named Best Movement-Driven Wellness Brand in Africa at the Health, Beauty & Wellness Awards, cementing its place as a continental force.

Our partnership with FitBeat was born at Dance Connect 2.0 in 2025 — a deliberate, strategic decision to bring in a brand that could add structure, systems, and continental credibility to what Dance Connect was building. FitBeat did not just show up as a collaborator; they helped shape how we operate at scale. From stage management to run culture integration, their expertise elevated every dimension of our events.

FitBeat's weekly Saturday run club, their Africa's first-ever Active Concert in 2024, and their 37K+ engaged digital community mean that when Dance Connect and FitBeat are in the room together, we are not two brands — we are a movement with genuine depth. We now co-activate at the Standard Chartered Nairobi Marathon and continue to build shared programming as part of the FitBeat community initiative.

What FitBeat Brings to Dance Connect Events
Partner Since DC 2.0 · 2025 Structure & Credibility 37K+ Community Africa Award 2025 Run Culture
Katabox
Movement Partner · Rhythm & Combat Fitness
Katabox Groove
Strike. Sweat. Unite.

Katabox Groove is a rhythm-driven fitness movement fusing the discipline of martial arts-inspired movement with the irresistible energy of music — aerobics, stepping, kicks, and boxing combinations choreographed to a live DJ. It is fitness as theatre. Every session is a spectacle.

Katabox Groove joined the Dance Connect collective in February 2026 — the newest and most dynamic addition to our movement family. Their entry into the collective was intentional: we identified Katabox Groove as a brand with a powerful niche and a community that was ready to grow. Through the FitBeat community initiative, Dance Connect is actively empowering Katabox Groove to expand their reach, deepen their community presence, and build the kind of brand infrastructure that turns a great format into a lasting movement.

This is what the FitBeat community initiative is about — not just activating together, but building each other up. Dance Connect and FitBeat bring scale, networks, and event credibility. Katabox Groove brings a unique combat-fitness energy that no other format in Kenya can replicate. Together, we ignite communities that have never been reached by wellness before.

What Katabox Groove Brings to the Collective
Partner Since Feb 2026 Rhythm Boxing Martial Arts Fitness Expanding Niche Visual Impact
GConnect Wellness Limited ™
Three Movements.
One Company.
Dance Connect · FitBeat · Katabox Groove

GConnect Wellness Limited is the registered, trademarked company behind this movement. Dance Connect is the flagship brand trading as GConnect. FitBeat partners with Dance Connect for events, bringing run culture, event structure, and continental credibility. Dance Connect in turn powers Katabox Groove — empowering them to expand their niche, reach new communities, and build a brand that lasts.

Three movements. Three distinct energies. One company with a single shared mission — to ignite and empower different communities through the FitBeat community initiative across Kenya and East Africa. We do not just show up. We activate, we build, and we leave communities permanently changed.

3
Movement Brands
50K+
Combined Community
2025
Collective Founded
Communities to Ignite
Our North Star
"To be the engine of live wellness events in Kenya — the movement behind the movement."
Every great cultural shift has a heartbeat. Dance Connect intends to be that heartbeat for wellness in East Africa — present at every defining moment, in every defining space.
Partnership Value

Why brands choose
Dance Connect.

🎯
Real Community
Our audience did not find us through ads. They came because they believe in what we are building. That kind of loyalty cannot be bought.
📲
Content That Lives
Hundreds of people moving in unison, electric energy, your brand in the frame. Every attendee is a creator. Every event is a content engine.
🏆
Proven Delivery
Standard Chartered. Decathlon. Smartgyms. Nairobi City Marathon. All in year one. We do not pitch ideas — we have a track record.
📈
Growth Trajectory
10 to 300+ in 12 months, with stadium activations ahead. The brands that partner now get in before the peak — and own that story.
Our Brands · GConnect Wellness Limited ™
GConnect
GConnect
Wellness Limited ™
Parent Company
Dance Connect
Dance Connect
Move. Connect. Celebrate Wellness.
Flagship Brand
FitBeat
FitBeat
Healing Africa Through Movement
Event Partner
Kata Box Groove
Katabox Groove
Strike. Sweat. Unite.
Powered by Dance Connect
GConnect Wellness Ltd ™
The Company
Dance Connect
Flagship Brand
FitBeat
Event Partner
Katabox Groove
Powered by Dance Connect
4.0
Upcoming Event
📅
Save The Date
August 22nd, 2026
G Connect Presents
Dance Connect
× FitBeat
4.0
Above the City

Our most ambitious edition yet. Dance Connect × FitBeat 4.0 takes the movement to new heights — literally. A rooftop-scale wellness experience above the Nairobi skyline, where the city becomes the backdrop and the dance floor has no ceiling.

August 22nd · 2026
Above the City
Theme
Above the City
Nairobi's skyline as the stage
Powered By
Dance Connect × FitBeat
The ultimate dance experience
Edition
Dance Connect 4.0
Our most ambitious event yet
For Partnership & Sponsorship
0703 375 761  ·  0752 155 351
geefitnessempire@gmail.com